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Marketing Metrics: Time to Payback CPA

May 23, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor

Your company’s Cost Per Acquisition (CPA) is one of the most important metrics you’ll track, at least in part because it’s used to calculate several other metrics.

Representing the average cost your company pays in marketing spend to acquire new customers, your CPA is a measure of expenditure.[...]

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