By Sean Tibor - March 02, 2018
Marketing Metrics: How to Calculate the Lifetime Value of Customers
What's the value of a customer to your business? The Lifetime Value of a customer, often referred to as LTV or CLV, is the measure of a customer's worth to your business in hard dollars. This is the most critical piece of data for marketers to use to answer the big "So What?" question about ROI...