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South Florida's Newest Google Partner

June 12, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor
 

 

Red Reef Digital is proud to announce that we have recently been certified as a Google Partner.

Marketing Metrics: Time to Payback CPA

May 23, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor

Your company’s Cost Per Acquisition (CPA) is one of the most important metrics you’ll track, at least in part because it’s used to calculate several other metrics.

Representing the average cost your company pays in marketing spend to acquire new customers, your CPA is a measure of expenditure.[...]

A Big Milestone for Red Reef Digital

April 17, 2017

Posted by Inbound Marketing, Business, HubSpot, marketing

Written by Sean Tibor

We've got some big news to share: Red Reef Digital is now the FIRST HubSpot Silver Partner in Boca Raton! (Check out the official Red Reef Digital listing in the HubSpot Partner Directory: it's pretty swanky.)

How To Calculate Marketing Cost Per Acquisition Percentage

April 17, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor

 

Marketing Metrics: How to Calculate Your Cost Per Acquisition

July 28, 2016

Posted by Business, marketing, metrics

Written by Sean Tibor

Your businesses' cost per acquisition (CPA), also known as Cost Per Customer (CPC), is one of the most important measures you can track for the financial effectiveness of your marketing and sales efforts. When paired with other metrics like customer Lifetime Value (LTV), it is a key component[...]

Is Your Marketing Culture Holding You Back?

April 20, 2016

Posted by culture, Business, Transformation, marketing

Written by Sean Tibor

My good friend Steve Nunn over at Nunn Better Consulting just posted a great analysis of the different stages of business lifecycle and their effect on organizational culture. Essentially, there is a peak culture that matches up with the midpoint of business maturity. However, without active[...]

Why You Probably Shouldn't Use GoDaddy

November 16, 2015

Posted by getting started, hosting, godaddy, WordPress, Business, websites, Technology

Written by Sean Tibor

Nearly every small business client that's come to me in the last few months has been registered with GoDaddy for their website domains or hosting. In the US, they are the among the heaviest advertisers for website services, offering cheap domains and affordable hosting. When small business[...]

Starting With a Single Step

December 29, 2014

Posted by getting started, Business

Written by Sean Tibor

Red Reef Digital is my dream for how small and medium size business owners can use the vast capability of internet-based marketing to surpass their business goals. For the last three months, I've been working with a small group of trusted advisors and friends to get this off the ground. Thanks[...]

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