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South Florida's Newest Google Partner

June 12, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor
 

 

Red Reef Digital is proud to announce that we have recently been certified as a Google Partner.

Marketing Metrics: Time to Payback CPA

May 23, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor

Your company’s Cost Per Acquisition (CPA) is one of the most important metrics you’ll track, at least in part because it’s used to calculate several other metrics.

Representing the average cost your company pays in marketing spend to acquire new customers, your CPA is a measure of expenditure.[...]

How To Calculate Marketing Cost Per Acquisition Percentage

April 17, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor

 

3 Simple Marketing & Sales Metrics to Maximize Your Effectiveness

December 12, 2016

Posted by marketing, metrics, Capture2Convert

Written by Sean Tibor

How well do you understand your marketing & sales performance? Are you acquiring new customers in a profitable way? How much can you attribute to your marketing efforts? In a December 2015 survey of small business owners, only 37% of respondents believed their marketing was effective, and nearly[...]

5 Damn Good Reasons for Call Tracking

October 24, 2016

Posted by Inbound Marketing, HubSpot, metrics, CallRail

Written by Sean Tibor

Have you ever wondered what's really making your phone ring? How are your customers finding your business? Is it your Adwords listing? The phone number on your website? That print coupon mailer you sent out 2 years ago? What's really making a difference?

Marketing Metrics: How to Calculate Your Cost Per Acquisition

July 28, 2016

Posted by Business, marketing, metrics

Written by Sean Tibor

Your businesses' cost per acquisition (CPA), also known as Cost Per Customer (CPC), is one of the most important measures you can track for the financial effectiveness of your marketing and sales efforts. When paired with other metrics like customer Lifetime Value (LTV), it is a key component[...]

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