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South Florida's Newest Google Partner

June 12, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor
 

 

Red Reef Digital is proud to announce that we have recently been certified as a Google Partner.

Marketing Metrics: Time to Payback CPA

May 23, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor

Your company’s Cost Per Acquisition (CPA) is one of the most important metrics you’ll track, at least in part because it’s used to calculate several other metrics.

Representing the average cost your company pays in marketing spend to acquire new customers, your CPA is a measure of expenditure.[...]

A Big Milestone for Red Reef Digital

April 17, 2017

Posted by Inbound Marketing, Business, HubSpot, marketing

Written by Sean Tibor

We've got some big news to share: Red Reef Digital is now the FIRST HubSpot Silver Partner in Boca Raton! (Check out the official Red Reef Digital listing in the HubSpot Partner Directory: it's pretty swanky.)

How To Calculate Marketing Cost Per Acquisition Percentage

April 17, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor

 

3 Simple Marketing & Sales Metrics to Maximize Your Effectiveness

December 12, 2016

Posted by marketing, metrics, Capture2Convert

Written by Sean Tibor

How well do you understand your marketing & sales performance? Are you acquiring new customers in a profitable way? How much can you attribute to your marketing efforts? In a December 2015 survey of small business owners, only 37% of respondents believed their marketing was effective, and nearly[...]

An Inbound Marketing Architecture Diagram

November 21, 2016

Posted by Inbound Marketing, integration, WordPress, Zapier, HubSpot, marketing, Technology, CallRail

Written by Sean Tibor

I was recently asked by a prospective client to evaluate their current systems landscape and make a recommendation for which tools to use for inbound marketing. This was a little more complicated than some of my other clients, as their business was organized into multiple business units that[...]

Spotlight on The SEED: Instagram Social Marketing In Boca Raton

October 27, 2016

Posted by marketing, social media

Written by Sean Tibor

 

I'll admit that Instagram is probably my least-used social network; I'm more of a LinkedIn/Reddit sort of guy. I might be alone in that, with the popular visual network recently announcing that they have over 500 million active users every month. My favorite Boca Raton coffee shop, The SEED[...]

Are You Ready to Inbound?

October 10, 2016

Posted by Inbound Marketing, HubSpot, marketing, Capture2Convert

Written by Sean Tibor

Does Your Marketing Work as Hard as You Do?

Marketing Metrics: How to Calculate Your Cost Per Acquisition

July 28, 2016

Posted by Business, marketing, metrics

Written by Sean Tibor

Your businesses' cost per acquisition (CPA), also known as Cost Per Customer (CPC), is one of the most important measures you can track for the financial effectiveness of your marketing and sales efforts. When paired with other metrics like customer Lifetime Value (LTV), it is a key component[...]

Founder Sean Tibor Earns Hubspot Certification

June 28, 2016

Posted by Inbound Marketing, automation, HubSpot, marketing

Written by Sean Tibor

We're pleased to announce that Red Reef Digital founder Sean Tibor has completed all the necessary steps to earn his Hubspot Certification. This demonstrates Sean's knowledge and application of the principles of inbound marketing using Hubspot's automated marketing platform and is valid through[...]

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