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South Florida's Newest Google Partner

June 12, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor
 

 

Red Reef Digital is proud to announce that we have recently been certified as a Google Partner.

Marketing Metrics: Time to Payback CPA

May 23, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor

Your company’s Cost Per Acquisition (CPA) is one of the most important metrics you’ll track, at least in part because it’s used to calculate several other metrics.

Representing the average cost your company pays in marketing spend to acquire new customers, your CPA is a measure of expenditure.[...]

A Big Milestone for Red Reef Digital

April 17, 2017

Posted by Inbound Marketing, Business, HubSpot, marketing

Written by Sean Tibor

We've got some big news to share: Red Reef Digital is now the FIRST HubSpot Silver Partner in Boca Raton! (Check out the official Red Reef Digital listing in the HubSpot Partner Directory: it's pretty swanky.)

How To Calculate Marketing Cost Per Acquisition Percentage

April 17, 2017

Posted by Business, marketing, metrics

Written by Sean Tibor

 

3 Simple Marketing & Sales Metrics to Maximize Your Effectiveness

December 12, 2016

Posted by marketing, metrics, Capture2Convert

Written by Sean Tibor

How well do you understand your marketing & sales performance? Are you acquiring new customers in a profitable way? How much can you attribute to your marketing efforts? In a December 2015 survey of small business owners, only 37% of respondents believed their marketing was effective, and nearly[...]

An Inbound Marketing Architecture Diagram

November 21, 2016

Posted by Inbound Marketing, integration, WordPress, Zapier, HubSpot, marketing, Technology, CallRail

Written by Sean Tibor

I was recently asked by a prospective client to evaluate their current systems landscape and make a recommendation for which tools to use for inbound marketing. This was a little more complicated than some of my other clients, as their business was organized into multiple business units that[...]

How to Connect CallRail to HubSpot

November 01, 2016

Posted by HubSpot, CallRail, Call Tracking

Written by Sean Tibor

As a HubSpot Certified Agency Partner, I'm constantly seeking ways to improve my clients' marketing effectiveness through better operations and data-driven insights. Recently, I set up a CallRail Pro account so my clients could track where their incoming phone calls were coming from. Along the[...]

Spotlight on The SEED: Instagram Social Marketing In Boca Raton

October 27, 2016

Posted by marketing, social media

Written by Sean Tibor

 

I'll admit that Instagram is probably my least-used social network; I'm more of a LinkedIn/Reddit sort of guy. I might be alone in that, with the popular visual network recently announcing that they have over 500 million active users every month. My favorite Boca Raton coffee shop, The SEED[...]

5 Damn Good Reasons for Call Tracking

October 24, 2016

Posted by Inbound Marketing, HubSpot, metrics, CallRail

Written by Sean Tibor

Have you ever wondered what's really making your phone ring? How are your customers finding your business? Is it your Adwords listing? The phone number on your website? That print coupon mailer you sent out 2 years ago? What's really making a difference?

How To Use CallRail Dynamic Number Insertion with Hubspot CTAs

October 20, 2016

Posted by HubSpot, CallRail, Call Tracking

Written by Sean Tibor

Here's how to make CallRail and Hubspot play nice so you can get CallRail's Dynamic Number Insertion on your HubSpot CTAs.  Turn them into CallRail-powered Click to Call buttons with robust call tracking for HubSpot landing pages. This will let you track your call sources down to the exact visit[...]

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